Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we envision a future free from nicotine addiction—a future that fosters healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Get involved

Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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    Displaying 4 of 4 Search Results

  1. bigs partner seeds
    Press Release Press

    truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

    Jul. 16, 2018
  2. concert
    Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

    Jun. 28, 2017
    Tobacco prevention efforts
    Smoking Intervention
  3. nci social
    News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

    Sep. 14, 2017
    Harmful Effects of Tobacco
    Health
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    Our top issues

    In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.